North Carolina Department of Agriculture and Consumer Services
Agritourism Networking Association Newsletter May 2007
Spring 2007 - How Did You Fare?
Use the ANA List Serve to Find Out
I almost shudder to ask the question. I know some of you survived the weather extremes, and I have heard from others who were wiped out – or almost. The weather has been a major blow to Spring agritourism activities on a lot of farms. On others, the effects will not be felt for months or even into the next year with crops like grapes. Share with us how you fared. Use the ANA member list serve to share information or ask questions – NCANA.members@lists.ncmail.net. Other agritourism farmers would like to know how you’re managing your agritourism farm this Spring.
ANA Members Will Be Listed First
in New Edition of Agritourism Directory

Cover of Agritourism DirectoryIf you want your farm to be in the new edition of the Agritourism Directory, applications are due Friday, May 25. If you have not received an application via US mail or email, please email Martha Glass at martha.glass@ncmail.net or call 919-733-7887 x. 276.

Applications are also available at www.ncagr.com/agritourism. If you have a problem with meeting the deadline, please contact Martha Glass. It is important for ANA members to be in the directory. It is placed in the nine state Welcome Centers, the State Capitol, the State Legislative Building and other tourist destinations across the state.
If you want your agritourism farm or vineyard to be listed first before non-ANA members, your dues for 2007 must be paid. The ANA logo will be placed beside your name along with the Goodness Grows logo if you are a Goodness Grows member.
Dues for 2007 were due February 28, but not all 2006 ANA members have renewed. If you need to check on that, please get in touch with Martha Glass at the email or phone number above. ANA Membership applications are available at www.ncagr.com/agritourism/home.htm at the top of the side column.


Next on the Agenda--Mountain State Fair Agritourism Exhibit!
Mountain State Fair
September 7-16, 2007
2007 Mountain State Fair Logo Full Throttle Fun

We’re coming to the Mountain State Fair in September! ANA will have an exhibit in the McGough Arena. All ANA members are invited to bring their products, show their stuff, or just hang out at the exhibit to talk to fairgoers about their farms or vineyards. The dates are September 7 – 16. The booth theme will be “Agritourism in the Mountains,” and we will feature farms in the West, Northwest and Southwest ANA districts. Stay tuned on more details! Go to ncagr.com/markets/fairs/mtnfair for more information.

ANA Workshops
New Members and Good Information
ANA members at a workshop

The last of the five ANA workshops were completed Thursday night, May 17, at Lu Mil Vineyard in Bladen County. Approximately 125 current ANA members and prospective members attended the workshops, and many of the potential agritourism farmers joined. The workshops were an outgrowth of the January statewide ANA conference and were for the benefit of ANA members who were unable to attend the statewide conference in order that they could be brought current with the topics covered in January, and to reach prospective agritourism farmers.

There were four main topics covered at each workshop: You Don’t Have to Be a Disneyland: Marketing for Success, by Martha Glass; Hospitality Hints – Welcome Them with a Smile!, presented by county Cooperative Extension Staff who helped develop the new Hospitality Customer Service training developed by Extension or who had taken the course; Liability Issues and the Agritourism Farmer, presented by three insurance agents, and in Asheville by David Kendall, Madison County Extension (see Liability Insurance article later in the newsletter) and by Joy Thomas, agritourism farmer in Granville County at the North Central workshop; Agricultural Development and Farmland Preservation Trust Fund, presented by Maxmilian Merrill and Dewitt Hardee, NC DA&CS staff; and a panel on Successful Agritourism Farms in North Carolina hosted by agritourism farmers in each district (see “Successful Agritourism Farmers…” article).

Workshops were held March 29 at Greenlife Grocery in Asheville, hosted by West District ANA Representative Marilyn Cade; on April 19 at the Forsyth Co. Extension Office in Winston-Salem, hosted by NW District Representative Paul and ANA Secretary Kristi Marshall and attended by Dr. Richard Reich, Assistant Commissioner of Agriculture who is also a blueberry farmer in Forsyth County; on April 26 at Hill Ridge Farm in Youngsville, owned by ANA member John Hill, and hosted by ANA North Central Representative Vickie McKee and husband David, with appearances by Rep. Bill Faison, author of the agritourism liability law who spoke to the group about his farming background; Rep. Lucy Allen, who let the group know of her support for agritourism; and Commissioner Steve Troxler, who also thanked the group for attending and gave a brief talk on the benefits of agritourism farms to saving farmland and helping the farm economy; May 10 at Mike’s Farm near Beulaville in Onslow Co., owned by ANA members Mike and Theresa Lowe, assisted by their staff member Judy Combs, and ANA member, and hosted by Butch Velez, ANA Co-Southeast representative; and the final workshop on May 17 at Lu Mil Vineyard in Dublin in Bladen County, hosted by South Central ANA Representative Ron Taylor and Co-Southeast ANA Representative Margaret Shelton.

Each workshop cost in the range of $275 dollars, and each workshop took in around $240, so the expense to our treasury was minimal. We gained almost 20 new ANA members.
Evaluations from the workshops routinely rated all of the presentations “good” to “excellent” with the Farmland Preservation Trust Fund, liability insurance and risk assessment information, and the successful farmers panel always competing for the highest scores.

The Southwest workshop in Gastonia scheduled for April 3 had to be cancelled for lack of registration numbers sufficient for the cost of the workshop. Cathy Lewis, SW ANA representative, and Robbie Lewis, the ANA vice president, planned a great program with additional involvement by Gaston County Extension agent and ANA member Lara Worden who was to talk about the “Foothills Fresh Campaign.” Patsy and Harold Lineberger of Maple Springs Farm and the Lewises were going to talk about their successful agritourism farm experiences.

Several weeks after the workshop was cancelled, the tourism director at the Chamber of Commerce in Cleveland County called the Agritourism Office wanting to know if ANA could have a workshop in that area. She had not known about the one in Gaston County, next door, so we are working with her to schedule that workshop.


Agricultural Development and Farmland Preservation Trust Fund (ADFP)
Resources for new and innovative ideas are being showcased by the ADFP Trust Fund staff across the state, including ways that agritourism farmers can apply for grants. Appropriations for the Trust Fund have been included in the Governor's budget at $6 million and enhanced to $8 million in the approved budget from the House of Representatives. With Senate budget approval, the ADFP Trust Fund will be able to entertain grant applications to support new and innovative agritourism ideas. All grant applications will need to be submitted through a county agency or a nonprofit conservation organization. To learn more about the ADFP Trust Fund, go to www.ncadfp.org or contact the ADFP Trust Fund staff by email at ncadfp@ncmail.net. In the meantime, grassroots contacts to your local state legislators will let them know that you support the House recommendations for appropriations to the ADFP Trust Fund.
ANA Member Graduates From Rural Economic Development Institute

Cathy Lewis, Southwest district ANA representative, graduated from the Rural Center’s Rural Economic Development Institute XVII on May 11, completing a rigorous nine-day training conducted between March and May in rural economic development topics and leadership skills.

Cathy said, “REDI was a wonderful experience! I made 24 new friends and learned so much. I now have a large number of new network friends I can call on for help and advice. We all came from different backgrounds, but with a common goal – helping rural North Carolina. Everyone at REDI felt that education is our #1 concern. By continuing to work together we hope to turn this concern into our #1 asset.” She added her thanks to ANA for offering this assistance to attend the Institute.

Cathy is a Ranlo Town Commissioner in Gaston County who also helps operate her family-owned business, Lewis Farm and Lewis Grading and Paving. One of twenty-five graduates of the annual Institute, Cathy applied for and was awarded a full scholarship for tuition, lodging and travel for the Institute. Since the Institute began in 1989, there have been 745 graduates.

In early 2008 there will be information available about the Spring session and ANA members are encouraged to apply for scholarships.


Liability Insurance: Have You Completed Your Risk Assessment
"To Do" Lists?

The need for accessible liability insurance at reasonable premiums is becoming a hot topic in the insurance industry. At the January ANA conference, four insurance agents presented their companies’ perspectives toward helping agritourism farmers find and afford liability insurance. One of those agents, Liz Taylor, is an ANA member from Hendersonville with Morrow Insurance Agency. David Kendall, from the Madison County Extension Office, developed an excellent power point presentation and worksheet handouts on a comprehensive risk assessment with advice relevant to any agritourism farm, and made that presentation in January.

Insurance agents at the recent ANA workshops included Randall Carpenter, Grange, of Greensboro who gave presentations at the NW and SC/SE workshops; Carl Inman, Snipes Insurance Company, Raleigh, who spoke at Hill Ridge at the North Central workshop; and Byron Ervin, with Richlands Insurance Agency in Onslow County who presented at Mike’s Farm for the NE/SE workshop. (This list of Insurance Agents impies no endorsement by the North Carolina Department of Agriculture & Consumer Services)

Joy Thomas, ANA member and owner of Son Rise Farm, Granville County, also spoke at Hill Ridge Farm and had handouts about her personal liability insurance challenge, which eventually was resolved in her favor because of the analysis she provided.

Joy’s and David’s presentations are helpful and factual in the necessary steps to take when working with the insurance agent to get the proper liability insurance. These handouts are available by contacting the Agritourism Office.

Successful Agritourism Farmers Featured At Workshop The Woosley's in Costume

The Agritourism Networking Association gives a hearty “Thank you!” to the ANA members who shared varied experiences at the workshops. The farmers were asked to tell why they started their farms, what challenges they had to meet as they started, what unusual things happened along the way, and what would they do differently if they were starting over.

Marilyn Cade brought with her the young couple who are interns on her farm, and that started a good discussion on how to find interns and use them successfully on an agritourism farm. David Kendall talked about building his agritourism farm and country cabin from scratch – quite a challenge, but a real learning process.

Riely and Wayne Woosley came to the Winston-Salem workshop dressed in period costumes to tell about their educational programs at Woosley Farm. Tim Pless captured the Winston-Salem group with his story about how to start and operate “all a flutter” butterfly farm. Also, Byrd Isom talked about growing apples in the Piedmont for visitors who haven’t picked apples from the trees and providing an entertaining experience at Millstone Creek Orchards.

The workshop at Hill Ridge Farm was the first held at a working agritourism farm, so host John Hill took folks on an after-dinner tour of his successful farm which is open almost year-round. Russ Vollmer talked about Vollmer Farm, about ten miles from Hill Ridge, and how the strawberry season in the Spring complements the Fall activities. Milton Ganyard unfolded the history of Ganyard Hill Farm near Durham and the challenges he has had to cope with, from hurricane damage to starting a brand-new farm and finding that people thought he was not in the agritourism business any longer, to a second year when visitor count surpassed all other years. Host Vickie McKee talked about how she and her husband David operate a McKee Corn Maze and Landscape Nursery featuring a widely-known corn maze in the Fall season.
The workshop at Mike’s Farm also drew participants who had not been there before and came early to see the farm. Famous for its home-style country dinners, the fudge and gift shop, Fall season activities and the Christmas light show among other things, guests enjoyed a presentation by Mike Lowe about how the farm has grown in stages. Butch Velez, owner of Breezy Meadow Farm and Stables, talked about managing a farm, stables, and drawing on the public’s interest in both agriculture and horses. Julia Bircher and Melissa Barnett, sisters who own A Day at the Farm in Cove City, told about the history of their family farm and how they came to decide on the educational approach to appeal to school children and young people, their parents and grandparents, and the community in the New Bern area.

At the last workshop, workshop guests enjoyed host Ron Taylor’s vineyard and spacious meeting area, located adjacent to the gift shop, before dinner and the workshop. Ron told about how he decided to get into the wine business after managing a farm and heavy equipment business and realizing he could modify one of his pieces of equipment to pick grapes mechanically. He also hosts well-known performers in shows at the vineyard. Host Margaret Shelton, Southeast district ANA representative, talked about her herb farm in Leland in nearby Brunswick County. She started out growing vegetables and learned quickly that up-scale restaurants and customers clamored for herbs. Now she supports and sells at nearby local farmers markets and supports other natural foods growers in the area. Joe Picariello talked about his unique alpaca farm in Moore County, how he and wife Ursula sell yarn and welcome school field trips throughout the year and support and network with other alpaca farmers. John Gillis and his son Andrew, who played the bagpipe before his father’s presentation, talked about the Scottish history of his family farm and how it is competing with development in the Fayetteville area. He is in the country, and the county zoning is still sympathetic to agriculture in Cumberland County. He offers a true trip away from the city at his beautiful farm, hosting school groups and other groups, and is continuing to enlarge the agritourism options on the farm.

After dinner at each of the meetings, the “networking” part of ANA really took over. The other farmers told about their farms and what they hoped to do after attending the workshop. At Lu Mil, a reporter from the Bladen Journal talked to the group about his realization that agritourism farms are so popular with the public that the media, and especially small-town newspapers, welcome invitations to visit agritourism farms and can generally find an interesting story for their readers.


North Carolina Agritourism Networking Association Logo

Martha Glass, Editor
Agritourism Office
1020 Mail Service Center
Raleigh NC 27699-1020
919-733-7887
www.ncagr.com/agritourism
ncagritourism@ncmail.net


Got to be NC Agritourism